Minimalist Makeup Brands

We all know that makeup is supposed to make us feel better about ourselves, but it can be hard to find quality products that don’t cost a fortune when you prefer the minimalist way.

While there isn’t one brand you need to look at when creating a minimalist makeup collection, some brands have more versatile products than others.

We’ve put together this list of our top 19 best minimalist makeup brands.

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Best Minimalist Makeup Brands

These brands offer a range of simple products that can be used differently. They put more work into their products, and they include healthy ingredients in a way that simplifies your life.

Milk Makeup

milk makeup highlighter stick

Milk’s makeup is known for its sleek and travel-friendly products. Their two-in-one cream blush and lip color is a best-seller, and it’s formulated with hydrating ingredients for a natural and healthy look.

They also released the Hydro Grip Primer, a silicone-free, oil-free formula. It helps hydrate the skin while providing a good base for makeup. It comes in a mini size which is more convenient, especially for travel!


glossier balm set

Glossier has become very popular in the last few years due to its game-changing products. Their makeup set has three of their everyday essential products. It contains the cloud paint cream-gel blush, the boy brow eyebrow gel, and the lash slick mascara.

Their Makeup set 2 also has a nice collection for minimalist beauty lovers. It has the haloscope highlighter, the cloud paint cream-gel blush, the boy brow eyebrow gel, and the lash slick mascara.

These two makeup kits and The Eye Color Set have so much value for the money. They are a good choice for makeup beginners too.


lilah b lip oil

Lilah.b has a small beautiful makeup collection that features classic colors. Their cream blushes and foundations are housed in sleek stone compacts that are easy to carry.

I love their Lovingly Lip Tinted Lip Oil. It has a nice hydrating formula that’s comfortable to wear. Their Natural Aglow Prime + Set Duo has also a great value for the price. It includes a Mini Aglow Priming Oil that can be worn alone or under makeup plus a Mini Aglow Face Mist to instantly refresh the skin.


kosas powder

Kosas was founded in 2015 and it delivers the essentials for a minimalist makeup look. From their tinted face oil foundation to their clean wet lip oil, they have proven to deliver clean makeup.

The foundation has a lightweight formula and it doesn’t settle into the pores. It gives the skin a fresh and healthy look.

Kosas has a nice collection of foundations, lip glosses, watercolor eyeshadows, and setting powders. It delivers what you need for a minimalistic look with little effort.


The clean beauty brand Saie is a must-have if you want to get clean makeup that works. Their slow release schedule leaves more space for good-quality product development.

If you are a fan of healthy glow looks, try their glowy Super Gel Lightweight Dewy Highlighter. It’s water-based and it can be mixed with foundation or skincare. This dewy highlighter has plant-derived glycerin to hydrate the skin. It has a lightweight formula that blends effortlessly into the skin without making it feel greasy.

If you want to achieve a healthy skin look, the Saie dewy highlighter is a must-have. This product gives your skin everything that it needs to stay glowing. It’s also made with Vitamin C to help brighten the skin.

Another awesome product by Saie is the Dew Blush Liquid Cheek Blush. This water-based gel blush works well for dry skin, and it can be applied with your fingertips onto the apples of the cheeks. It melts easily into the skin and gives a natural wash of color.

Bite Beauty

bite beauty lip balm

Bite beauty has proven over time to deliver high-quality products. I’ve been using this brand for years and years and I’ve never been disappointed.

If you suffer from dry lips, try their Agave+ Intensive Vegan Lip Mask which is very soothing and softening. Their Changemaker Supercharged Micellar Foundation is also a big hit. It comes in a huge shade range and delivers a natural finish to the skin.

The only thing I would say is that they don’t offer a huge variety of makeup products, especially lipsticks.


nudestix blush

Nudestix is known for its quick and easy-to-use crayons for the lips, eyes, and face. They do very well there which makes them a unique brand to try.

If you like soft and matte lip or cheek color, check their Nudies Matte Blush & Bronze sticks. They are multitasking and easy to blend.

If you are into more glossy looks, try the Glowy Nude Skin 2pcs. It has a matte blush stick and a glowy highlighter stick. They are easy to use and they give a nice shine to the cheeks.

If you like to use highlighters but want something softer than traditional highlighters, the glowy Stick is perfect for that. It give an ethereal glow to the skin without looking overdone.

Those who love nude eye looks should try their Nude Mettalic for eyes set. They blend nicely on the eyelids and they have a great staying power.


ilia serum tint

Ilia has a nice collection of versatile makeup products such as the Multi-Stick Cheek and lips. It has a blend of nourishing ingredients that hydrates the skin while giving the cheeks and lips a beautiful wash of color.

Their Balmy Gloss Tinted Lip Oil is also a favorite. It has hyaluronic acid and it gives the lips a natural look, plus it doesn’t feel sticky on the lips. It’s not heavily pigmented so it’s great for an everyday minimal look.

If you are a minimalist who doesn’t want to sacrifice color or shine, try their Liquid Powder Chromatic Eye Tint. It comes in different shades and it’s highly pigmented.

Bare Minerals

bare minerals powder

The Bare Minerals brand is loved by beauty minimalists. It has a small but unique selection of clean and high-quality products such as foundations and pressed or loose powders.

Their COMPLEXION RESCUE™ Tinted Hydrating Gel Cream SPF 30 is a blend of skincare, sunscreen, and foundation.

For loose powder foundation lovers, the bareMinerals Original Foundation Broad Spectrum SPF 15 is a must-try! It looks natural on the skin and provides good coverage.

Danessa Myricks Beauty

Danessa is a makeup Artist and photographer black woman. She decided to launch her beauty brands and develop multi-functional products.

Her Colorfix Eye, Cheek & Lip Cream Pigment is a long-wearing cream pigment that is used on the eyes, lips, and cheeks. It’s easy to put on and it blends well with fingers.


If you are a minimalist who enjoys a very weightless beauty bag, Merit is the brand to go for. From their Flush Balm Cream Blush, their Day Glow Highlighting Balm and their Shade Slick Tinted Lip Oil, Merit delivers simple and functional beauty.

If you like sheer blushes, you might enjoy their Cream blush. It’s easy to apply and it blends beautifully on the skin!

W3ll People

w3ll people

W3ll People offers a nice collection of simple makeup products that can be used to achieve a minimal makeup look. If you prefer lightweight try their Bio Powder foundation.

It’s great for wearing subtle makeup on an everyday basis. They also have a stick blush that gives the cheeks a natural pop of color without looking too much.

rms beauty

rms beauty concealer

rms beauty products are easy to use and versatile. No matter how much time you have to spend on your makeup routine, you’ll get great results because of the nice quality of their products.

rms beauty company is developed by Rose-Marie Swift, a makeup artist with many years of experience.

It has a nice collection of primers, foundations, cream blushes, mascaras with some skincare products and beauty oils.

I love their Lip2Cheek cream blush as a natural blush for every day. It gives the cheeks a nice flush of color without looking too much.

Their beauty oil is also a great concentrated oil to use during the wintertime. It hydrates the skin and it gives a healthy glow all day long.

Undone Beauty

undone beauty mascara

Undone beauty offers clean, vegan, cruelty-free, and versatile makeup. Their formulas are easy to use, with a variety of finishes. We love their Unfoundation Matte tint for a natural everyday look.

It works great for oily skin and gives a matte but natural finish. The ingredients include tea tree oil and coconut extract, which make this a great everyday foundation.

They have a nice selection of blushes, eyebrow products, mascaras and lip balms. They also have great shade options which make it easy to choose your color match.

You can go for a neutral day look by using a light layer of foundation, mascara and a tinted lip balm. You can also add more coverage by layering the foundation to your liking. The non-toxic formula includes nourishing ingredients that moisturize the skin while offering beautiful coverage.

I love their minimalistic design. They also have a nice water-based bronzer that melts into the skin while providing a sheer color that works perfectly for minimalist makeup lovers.

Related: Blush Vs Bronzer

Juice Beauty

juice beauty cc cream

Juice Beauty offers plant-based makeup which is also organic, vegan, and cruelty-free. Their products are made with clean ingredients that nourish the skin. If you don’t like harmful chemicals in your beauty products, this brand is worth checking out.

We love their PHYTO-PIGMENTS LAST LOOKS CREAM BLUSH that gives the cheeks a natural buildable color. It’s certified organic and it blends easily on the skin with your fingers. It feels smooth while giving your complexion a beautiful color.

Their lip crayons include Mango Seed Butter that helps to nourish and soften the lips. They leave the lips with a beautiful and sheer wash of color.

You can keep your lips soft during the winter by using the LIP MOISTURIZER & MASK. It has a blend of nourishing ingredients that provide soft and moisturized lips.

kjaer weis

This brand was founded by Danish-born makeup artist Kirsten Kjaer Weis. It has a nice selection of products with ingredients that are Certified Natural or Certified Organic.

For example, their liquid foundation is made with Certified Organic Chamomile Water, Hyaluronic acid and a mixture of cold pressed oils. It gives light to medium coverage and it dries down to a satin finish.

Their shade range goes from porcelain to bronzed so you can easily find colors that match your needs. They also have cream eyeshadow refills that come in dark shades as well as light champagne colors which make it easy to create a minimalist makeup look.

We love their cream blush which includes Sweet Almond and Jojoba Seed oils. It’s a popular product for dry skin that leaves the cheeks looking hydrated all day long. Cream blushes prevent makeup from looking dry and they look natural on the skin.


supergoop sunscreen

Supergoop! has a nice selection of sunscreen and moisturizers. They also have a nice vegan setting powder which is also cruelty-free, and gluten-free.

A quick tip is to mix your foundation with moisturizer for a natural and dewy look.

It helps to control oil and set the makeup throughout the day. It also has an SPF of 45 that helps to protect the skin from sun damage.

Please note that you should always wear a separate sunscreen and never rely on built-in sunscreen to completely protect your skin from harmful sun rays.

This powder also comes with a brush for easy application. It’s also great for travel and for touch-ups during the day.


Caliray is a new beauty brand that is available at Sephora. They have a small selection of some simple beauty products that can be used daily for a natural look.

Their products include a mascara, a lip gloss, a blurring skin tint, and an eyeliner. These products are the perfect choice to create an everyday minimal look.

We love their lip gloss with avocado oil which helps hydrate the lips. It’s also cruelty-free and it doesn’t leave the lips feeling greasy.

Their Easy Glider Eye Eyeliner is also waterproof and it has a great staying power. It glides on easily and stays in place without moving. It’s also available in three shades.

Tower 28 Beauty

Tower 28 Beauty has a full range of products that are also vegan.

Their facial rescue spray has Water and Sodium Chloride. It helps to soothe the skin and reduce redness. It has a fine mist that distributes the product evenly on the skin.

Their makeup includes a lip gloss, cream blush, highlighter, bronzer, and lip balm. The highlighter is glitter-free and it gives the cheekbones a beautiful lit from within glow without looking too heavy on the skin.

We love their illuminating cream bronzer which is moisturizing and long-lasting.

Final Thoughts

If you want to be able to achieve a minimal makeup look quickly and easily in the morning or before going out for a night out, these are some great minimal makeup brands that will fit any budget! 

Minimalist makeup brands offer products that are easy to use and provide a natural beauty look. Some of our favorite brands include Ilia, Bare Minerals,, Merit, and Milk Makeup.

What other brands do you like for completing your look with minimal effort? Let us know by leaving a comment below!

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Claire is a beauty enthusiast and lover of all things makeup. Her blog is a resource for makeup tips and tricks, product reviews and beauty tutorials.

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